15 Feb

Designing for Demand in the 21st Century

Key topics:


Not too long ago data center facilities were designed for constant loads and steady availability, now they are dynamic. The transition from single tier, to multi-tier to dynamic tier. A good analogy is the transition from a planned economy to a market economy, in which changing data sets become the driving force.

Applications, hardware and physical infrastructure are following this rule: from servers that power down, to distributed applications, even to variable frequency drive fans. How will this affect how we plan for and build data center, taking into account all the component parts and their configuration?
DatacenterDynamics Atlanta 2011 gets to grips with design as it surges forward to catch up with 21st century demands and assesses the challenges and limitations of existing infrastructure.

Our Atlanta conference will incorporate case studies and technical presentations on the following topics:

  • Designing for Demand – Exploring new ways to assess the needs of mission critical facilities in order to implement new scalable technologies and tactics in capacity planning.
  • Outsourcing Services – Assessing offerings and finding the perfect synergy between in-house IT and outsourcing services to provide a comprehensive IT strategy.  
  • Exchanges – Looking ahead and examining leading edge exchange solutions that provide the lowest latency in recent years.
  • DCIM – New perspectives on how to manage your data center, from what’s inside the building to what’s inside the server.
  • Technologies and Practices that Save Money – How to react to a company’s bottom line by implementing new cooling technologies, consolidating facilities and securing applications in the cloud.

Global Knowledge, Local Insight  

Prevailing market conditions, technology and business drivers differ from city to country to region.  By engaging in rigorous market research and ongoing discussion with local markets we focus conference content on global topics that warrant most discussion and how they can be best framed in the local context.  In doing so, we have developed a methodology that we use across all DatacenterDynamics event locations that we call "Global Knowledge, Local Insight."
Each of our conference programs draws on an ever-growing pool of international industry experts, and is balanced with case-study material from local thought leaders. Our panels are renowned for their fusion of perspectives. In result, attendees are able to network not only with their local peers and colleagues, but meet and interact with the international community.

Here's what our attendees have to say about DatacenterDynamics 


"DCD has always had a very good blend of what we have to talk about right now, what we will be talking about next year, and what we should be talking about 5 years from now. It's that wide blend over a whole stack of things that really brings us back to DCD every year."

James Dow, CTO - CSTechnology


"I didn't know this show has been here a couple of years. I'm a little disappointed I haven't been able to join in the conference earlier, when it might have saved me a lot of time doing the investigative work we had to do to figure out where we need to go. It's a big time saver."

Wally Finley, Principal Data Center Architect - Expedia Inc.


Who should attend?


DatacenterDynamics Atlanta is specifically designed to fill the knowledge and networking needs for both those responsible for the design, build an operation of IT facilities as well as key IT decision makers responsible for strategic decisions regarding capacity planning and technology investment.

  • Chief Information and Technology Officers
  • Datacenter Facilities Managers and EngineersInformation Technology and Infrastructure Managers
  • Network, Cabling and Communication Engineers and Integrators
  • Architects, Design Build Consultants, and MEP Professionals
  • Datacenter, Commercial Office Space and Operations Staff
  • NOC, SOC and DOC Staff and Managers
  • Server, Storage and Application Administrators
  • C-level executives (Chief Executive Officer / Chief Information Officer / Chief Operating Officer / Chief Financial Officer / Chief Technology Officer)
  • Data Centre Managers and Directors
  • Data Centre Project Managers
  • IT DirectorsIT Project Managers
  • Infrastructure Directors
  • IT Consultants
  • Data Centre Consultants
  • Business Analysts
  • Finance Directors & Managers


Platinum Sponsors



Viewing presentations after a DatacenterDynamics conference

Registered attendees of an event are able to access the majority of the material presented after an event. We are introducing a new system - PresentationPLAYBACK - which enables you to listen to a full sound recording of the session along with the PowerPoint and any associated movies in a single file.

You will therefore need to have a recent version of Adobe Flash Player installed on your computer in order to view them (Google Chrome Users need not worry about this, as it's pre-built-in). Although we now endeavour to record all presentations in this format, occasionally - for technical reasons beyond our control - it is not possible to fully capture all sessions; in such cases you will only be able to view a PDF.

To access PresentationPLAYBACK you must be signed into your account. Click on the MyDCD button on the top navigation panel which will take you to your personal homepage - on the right hand column you will find an area headed 'My Presentations'. Here are listed the conferences you have access to (see access and restrictions below). The links will take you to the programme page of that conference, and by clicking on a session you will be taken to the individual conference asset where you will find the feature. Alternatively you can navigate to the conference site you wish and acess the file directly from there - remember you must be signed in.

DatacenterDynamics Conference sessions with this feature available will display the PresentationPLAYBACK icon:

The player is simple to use. Click on the play button for automatic playback, or advance through the slides.

Access and restrictions

The conference presentations you can view depend on your membership level. Silver members only have access to those from the events they have actually attended, whilst Gold members have access to presentation materials from all our events around the world. Click to here to find out about membership levels and how you can upgrade.